What we do...

Our research has been used as the foundation for designing award-winning marketing campaigns and it ensures brand success, by providing the blueprint to finely tune marketing strategies, that reach and motivate the target audience.

Knowing how customers think and behave, should be fundamental to any marketing activity. To enable a brand to achieve its greatest potential, we deliver a comprehensive understanding of its target market, whilst tracking the effects of social trends, cultural and political influences, or changes in technology, on the people most important to that brand.

market research services

Research Designs

  • Bespoke Projects

    After discussing strategic goals, we will design a flexible research study that answers all specific questions, using the most efficient sample and interview set-up.

  • Regular Omnibus

    Costed on a 'per question' basis, our regular omnibus surveys for UK consumers or UK business decision-makers, guarantee representative and robust results.

  • Tracking Studies

    Consistent sample and research design, run monthly, quarterly or yearly; allowing trends and changes in perceptions, attitudes or behaviour, to be measured over time.

Audiences

  • Consumers

    We ensure a representative and robust sample of consumers in the appropriate category are  surveyed, including the consideration of any potential customers.

  • Businesses

    We can target various business decision-makers, depending on the objectives and we make sure the right people in the right types of organisations are surveyed.

  • Employees

    Measuring views of workers in an organisation whilst maintaining confidentiality and guaranteeing results accurately reflect the whole company or department.

Fieldwork

  • Global Projects

    We are highly experienced in the cultural challenges of a multi-country global study, having researched people in over 30 countries, and in 6 different continents.

  • UK Representative

    Recruiting a representative sample based on census-data quotas (gender, age and region), to measure perceptions of the whole population of the UK or any given country. 

  • Targeted Samples

    A specific demographic or group of people e.g. investors, retirees, brand buyers, shoppers, parents, children, office workers or business decision-makers.