Our quantitative research provides non-biased, accurate statistics based on robust, representative samples. Our insight methods include advanced analytical techniques, used to generate unambigious recommendations, presented in a concise format.
research
How we do it...
After reviewing objectives, we'll devise a research program to answer all key questions, specifically considering:
- Method : quantitative or qualitative research (or both).
- Sample : from targeted group to nationally representative.
- Data collection : online, telephone or face-to-face.
- Optimised : within budgetary and timing parameters.
We work closely with a variety of fieldwork suppliers and use whoever we feel will be best at delivering the required sample, in the
most cost-efficient
and
time-efficient way, allowing us to deliver comprehensive results and recommendations that you can rely on.
Quantitative
Qualitative
Depending on objectives, we'll advise the use of focus groups, depth or paired interviews, or a combination of techniques. Used for concept development, ad testing, opinions - research that needs to provide detailed diagnostic answers or more emotive feedback.
Mystery Shops
Posing as customers of a service, senior researchers provide detailed feedback of their first-hand customer experience. Working closely with our clients, we design research that investigates very specific issues, proving invaluable in resolving any critical concerns.
Online Surveys
Questions are phrased in the most appropriate way for respondents to self-complete online, avoiding any potential confusion. Highly cost-effective, plus a fast turn around, responses are completely confidential, allowing research on sensitive topics and greater sincerity of answers.
Telephone
We usually advise using this method to research highly targeted samples; for example, managers at a specific level of seniority or within a specific industry. Taking slightly longer than an online survey, it allows for more detailed, conversational answers from respondents and probing specific issues.
Face-to-face
This interviewing technique is often used for location-specific research or testing ideas that require detailed explanations. It can use either quantitative or qualitative research, or a mix of both, and being flexible, it allows further probing of responses in real time, for valuable diagnostic feedback.